Content management is become a tough job now days. With Google releasing their best Panda, and Penguin to penalize poor content, SEO market...
Content management is become a tough job now days. With Google releasing their best Panda, and Penguin to penalize poor content, SEO market has started seeing downfall all over again. SEO experts are finding it very much hard to digest all the updates given by these two titans. It's not easy to dodge all the bullets from the terminator. Hell! ultimately all of us have to face it ( Google penguin penalization). Sorry! got carried away with emotions. It's getting tougher and tougher each day and writers are facing nightmares like: What to write? How to write? etc. Here we are going to discuss the ways to save our site from one of the two assassinators ( Google Penguin):
1. Set A Single Goal: If you are planning to work on a website, then the first thing you should keep in mind the goals for that particular site. Sometimes people get carried away by thinking of expansion. You must remember that, Google has a sharp surveillance mechanism, it does approve a single domain more than too many sub domains. For example: If you have opened a website, and you are doing well. Later you have an idea of expanding, and then you create other microsites. Result to this is catastrophic, your rating can fall down immediately. Because Google don't know the other microsites created by you. So, it would be advisable to stick to your plans and later think of expanding. Penalties are very rough side of the road to travel.
|Save Your Website From Google Penalties|
2. Be Cautious About LDR(Linking Domain Relevancy): Google changes the rules once in a while. Well! what to say it's a dirty play ground which is out there, some gets hit, some dodge it. You should decide whether to be hit or not? Websites are rated by the LDR's, it has turned into a new Public Relation (PR) system. Let's make it much more comprehensive for you, by giving you an example:
Suppose you have a real estate website, going on. Surely you will be having some related links to it. Related links means, links directing to sites which are related to real estate. Otherwise sites with unrelated links will be off the charts from the organic search.
3. Avoid Spammy Anchor Text: Anchor text is the highlighted text within the hypertext link. It's been an age old strategy of successful online digital marketers, to put up the desired keyword phrase as anchor text. They used to do that in a particular purpose, so that users could go to the link connected to it and Google to increase the page rank. But Google doesn't keep any loopholes behind it, with each update they are closing the doors for top ranking. With the new updates Google had brought a check to this, it has been alerted that inserting too many links of your keyword phrase as anchor text will prove to be fatal for your site.
4. Creating Brand Image: It has been keenly observed that, Google behaves leniently with some big brands. It would be helpful for you to save yourself from the 2 P' s (Panda, Penguin) penalty if you create a good Brand image in front of Google. Mind you Google is very strict and hates duplicity, to achieve such position you should have a legit site, and should have a proper Social Media presence.
In The End
Coming first in an Olympic race is not easy. One should train themselves accordingly, they must have the strength and endurance to push their mind and body to reach the winning strip. Similarly coming to the top of the organic rank charts is little bit tough. Moreover, keeping yourself out of penalties are much more challenging. To save yourself from penalties you should be proactive and follow the aforementioned points. Companies goes haywire if they find out their ranking sinking down as the Titanic. But there are some responsible Search Engine Optimization (SEO) companies who take care about this problems. They one way ticket to get to the top is nothing but knowing the Google algorithm.
Emily Earhart is a fun loving, pizza munching girl whose prince charming is Rand Fishkin. She has been working as a digital marketer with an integrated digital marketing agency for over 5 years now and loves to write articles and blogs on Professional seo services and the current digital marketing trends